Preliminary Roadmap to a Cloud Market Structure Encouraging Pricing Transparency

A stable and transparent cloud market is essential if uptake of cloud services is to blossom. End consumers, potentially hundreds of millions of Europeans that access services over the Internet, indirectly benefit from a stable and resilient market. Governments backing ‘cloud first’ policies are more likely to fund projects that can procure cloud resources easily, on pricing that is transparently competitive. Finally, cloud vendors benefit from increased uptake of their services due to increased trust in the market as a result of transparency and resilience.

Due to growing critical dependence on this infrastructure – the public cloud resources that underpin the Digital Single Market – it is necessary to understand measures that improve market transparency and resilience.
The focus of this Preliminary Version is to highlight systemic risks developing in the Infrastructure as a Service market that are noteworthy to stakeholders seeking to shape policies for a fair, transparent and resilient cloud market. This document outlines how the cloud computing market is structured, why it is essential for Europe and the types of activities necessary to create a complete market.