Preliminary Roadmap to a Cloud Market Structure Encouraging Pricing Transparency
A stable and transparent cloud market is essential if uptake of cloud services is to blossom. End consumers, potentially hundreds of millions of Europeans that access services over the Internet, indirectly benefit from a stable and resilient market. Governments backing ‘cloud first’ policies are more likely to fund projects that can procure cloud resources easily, on pricing that is transparently competitive. Finally, cloud vendors benefit from increased uptake of their services due to increased trust in the market as a result of transparency and resilience.