Concertation Meeting 2017 - All presentations free to download
The fifth CloudWATCH Concertation meeting looked at future directions for software services and cloud in Europe, highlighting new opportunities for novel research and innovation to ensure Europe remains a world leader. There is a need for projects to push towards creating products and defining services with a mind to moving to market.
This Concertation meeting is dynamic and engaging events co-located with the Net Futures Conference 2017.
This unique event was, also, focusing on the importance of trust and interoperability in the services that projects are developing through break-outs supported by the Clusters of European Projects on Cloud; and providing best practices and strategies on taking these to market.
The meeting was an excellent networking opportunity for all Unit E2 projects. All 54 active projects was represented with participation also of Pierre Chastanet, Acting Head of Unit, Cloud and Software, with a overview of EC direction in next years.
During the workshop all the speakers have identified the direction market players need to take to make cloud a trusted and resilient commodity that can enable innovation in Europe.
MTRL AT THE CONCERTATION MEETING
The final adoption deep dive workshop took place at the second concertation meeting collocated with NetFutures 2017. Material and presentations are available online (http://www.cloudwatchhub.eu/sites/default/files/04_Drescher_MTRL%20workshop%20NetFutures%202016%20FINAL.pdf ). Taking the results of all MTRL assessments (see Task 2.2) into account, three key quotes from the concertation meeting, and the MTRL workshop summarise the impact and value MTRL brings to the market:
Pierre Chastanet: “It is ever more important to get visibility to EC outputs from projects. The sort of question asked by politicians or MEPs is: After so much investment what came out of it? How have you stimulated new players in this space?”
James Mitchell: “Innovation for the sake of innovation is interesting... but pointless. Innovation needs to go to market.”
Frank Bennett: “There are many things ‘we could’ do with technology, however in a highly competitive market space, the question to ask is whether ‘we should’ do them.”
In essence, this is what MTRL is all about in the context of H2020 projects: To change the public narrative of the project, to shift it from an all too tempting focus on the project's problem space to the intended customer's problem space - while at the same time writing and talking about the same achievements. What is the purpose of an innovation and, in the context of EC funded projects, what is the purpose of the project? In order to successfully bring innovation to market it is vital that project partners understand the end-purpose and the Value Proposition Canvas is used to do that.
This is illustrated by a misconception we found common in almost all assessed projects. While all projects were performing notably well with regards to their chosen technological path we found that projects projected the intended use of their innovation as the purpose of the customer's business - and describing this in a language that is different to that used by customers and other entrepreneurs. All assessed projects were familiar with the concept of Value Proposition Canvas, however the language had academic appeal and lacked an understanding of how a customer would apply the innovation in business scenarios in the language of the business’ decision team. This had a knock-on effect on how customers’ pains and gains were described, more from the viewpoint of the project's output than the value delivered in a business/organisational setting.