retail

Dutch retailer uses Cloud for merchandising

Wehkamp needed to improve its online retail services and use big data and analytics to provide their mostly young customers with a personalised and tailored online shopping experience, as well as improve profitability. The results of using cloud services for digital analytics, customer experience management and email campaigning speak a language any shareholder can understand: a 271% higher sales-per-send ration for marketing emails, including a 68% higher click-through rate