Top 5 Reasons to Use the Cloud

Why small and midsize businesses should consider the cloud?

It’s becoming increasingly clear that cloud solutions provide significant benefits to companies of all sizes, but a recent study shows that less than ten percent of organizations believe their existing IT infrastructure is fully prepared to address the proliferation of mobile devices, social media, data analytics and cloud computing. While until recent times, this may have been thought of as the responsibility of the IT department, cloud is increasingly being considered by business decision makers as critical to the business, not just IT, for a number of reasons. Here are five of them.

1. It offers better insight
In a world awash in structured and, increasingly, unstructured data, 54% of leading organizations are using analytics to derive insights from big data, in turn helping them target customers and product opportunities more effectively.

2. It helps collaboration
Cloud allows work to be accessed from multiple devices and from anywhere, which in turns makes it much easier for teams to collaborate on shared data.

3. It can drive better engagement
As we see the focus of business decision makers shift from cost efficiencies in their back-office systems to improvements in their systems of engagement, cloud is often seen as the most effective means of forging a tighter link with the customer.

4. Speed!
52% of leading organizations are turning to cloud to drive more rapid innovation in products and services. No more waiting to make the cut on the IT department’s long list of priorities.

5. Benefits are measurable and you pay as you grow
From efficiency gains to improved employee mobility, leading organizations are able to measure significant benefits from their cloud investments, but equally importantly, can pace their investments so they avoid a big up-front capital expense and pay monthly as the business scales.

By John C. Mason, GM Midmarket at IBM

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